SOFITCITY 5K/10K Challenge. We created the first website for SoFitCity in 2012. They approached us again this year about a site redesign. They needed a more simplified site this go round and had specific ideas about what they were looking for.
SOFITCITY out of Fairfield, CA is a fitness challenge that encourages a city versus city rival competition for the largest number of 5K/10K finishers to win. They also offer an Armed Services Challenge, Police versus Fire Department Challenge, a Mayor’s Cup award and a costume contest. In addition to live music, 5K and 10K Finishers can look forward to finisher medals at the conclusion of the race. Their mantra, “Run, Walk, Party!”, pretty much says it all. They needed a site that would represent all of this to the public.
Below are screen shots of last years site that we were asked to redesign and the current site. The first site we built was quite text heavy and had a lot going on. They wanted to streamline to make the site simpler and more visually appealing to their audience.
You may view this site at www.sofitcity.com
ORIGINAL SITE DESIGN (2012)
NEW SITE DESIGN (2013)